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Liv Named Bike Brand Of The Year At TWC Awards!

27 September 2016

Liv, the dedicated women's cycling brand, has won the bike brand of the year award at the 2016 Total Women’s Cycling awards in London.

Liv ambassador Megan McDonald was on hand to receive the award on behalf of Liv and said she was delighted to be part of a brand making such a difference in the world of women’s cycling, “I’ve been with Liv for two years now and I’m so happy to be accepting the award on their behalf. Liv’s commitment and passion for female cycling is outstanding and I’m pleased to be part of the team”.

The brand Liv was founded by the Chief Financial Officer of Giant, Bonnie Tu. Bonnie is also known in the cycle industry as the Godmother of Cycling; the Liv brand is a result of Bonnie Tu’s dedication and commitment to female cycling. 

The core passion behind the brand Liv is to make cycling more approachable and appealing, giving the brand a unique approach. Liv embodies the growth of female cycling by catering for all cyclists whatever the discipline.

Collette Clensy, Giant UK Marketing Manager commented "being recognised by Total Womens Cycling as the brand of the year is fantastic, it shows our hard work with Liv is paying off and we are delighted for this to be recognised by Total Womens Cycling.”

The Liv brand is committed to female cyclists, with a comprehensive product collection designed by women for women. From apparel, to bike gear and bicycles, Liv provides the best products to help female cyclists discover new possibilities.